Basu Swahtha Dharmmesta

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Analysis of integrated marketing communication mix in PT. Semen Padang

Benaz Azhari, Basu Swahtha Dharmmesta, 2001 .

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

Basu Swahtha Dharmmesta, Alfian Budi Primanto, 2019 .

Business relationship framework in Indonesia: relationship marketing vs transaction cost

Basu Swahtha Dharmmesta, Sahid Susilo Nugroho, A. Setyawan, 2016 .

EXTENDED THEORY OF PLANNED BEHAVIOR AS MODEL OF ANABOLIC ANDROGENIC STEROID USE BY INDONESIAN BODYBUILDERS

Basu Swahtha Dharmmesta, Sahid Susilo Nugroho, S. Patiro, 2016 .

PROTEST AND CONSUMER: A CONTENT ANALYSIS OF EBSCO ELECTRONIC DATABASE ACROSS 50 YEARS

Basu Swahtha Dharmmesta, M. Moeliono, K. A. Hendarto, 2014 .

Model of Relationship Marketing and Power Asymmetry in Indonesia Retail Industry

Basu Swahtha Dharmmesta, Sahid Susilo Nugroho, A. Setyawan, 2014 .

The effect of source credibility and message framing on consumer risk perceptions with consumer product knowledge as a moderating variable: A literature review

Basu Swahtha Dharmmesta, Euis Soliha, 2012 .

The Protest of Tofu-Tempe Producers : a Content Analysis of Print Media

Basu Swahtha Dharmmesta, M. Moeliono, K. A. Hendarto, 2013 .

Model of Consumer Attitude in the Activity of Cause-Related Marketing

Basu Swahtha Dharmmesta, S. Santoso, B. M. Purwanto, 2015 .

ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

Basu Swahtha Dharmmesta, K. A. Hendarto, B. M. Purwanto, 2017, EKUITAS (Jurnal Ekonomi dan Keuangan).

Gadjah Mada International Journal of Business

Basu Swahtha Dharmmesta, 2014 .

Promoting Young Adults to Perform Energy Saving Behavior through Message Framing: A Lesson Learned from Indonesia

Basu Swahtha Dharmmesta, Indah Fatmawati, B. M. Purwanto, 2018 .

NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

Basu Swahtha Dharmmesta, Danes Jaya Negara, 2003 .

Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising

Basu Swahtha Dharmmesta, Hendy Mustiko Aji, 2019, Journal of Islamic Marketing.

Message Framing, Source Credibility, and Consumer Risk Perception with Motivation as Moderating Variable in Functional Food Advertisements

Basu Swahtha Dharmmesta, S. P. Syahlani, 2014 .

TRYING TO BUY A NEW PRODUCT: WHAT DOES ADVERTISING DO NOWADAYS?

Basu Swahtha Dharmmesta, Cynthia Ayu Manggarani, 2017 .

Analyzing consumer participation in boycott movement using the analytical hierarchy process

Basu Swahtha Dharmmesta, M. Moeliono, K. A. Hendarto, 2018, Journal of Islamic Marketing.

Theory of Planned Behavior: an Aplication to Transport Service Consumers

Basu Swahtha Dharmmesta, Umi Khasanah, U. Khasanah, 1999 .

The implementation of the relationship marketing process by Bouraq Airlines the customers' perspective

Basu Swahtha Dharmmesta, S. Haruna, 1996 .

The Effect Of Perceived Justice On Customer Satisfaction In The Service Recovery Context: Testing Mediating Variables

Basu Swahtha Dharmmesta, B. M. Purwanto, Jeanne Ellyawati, 2012 .

Religiosity and spirituality: Conceptualization, measurement and its effect on frugality

Basu Swahtha Dharmmesta, M. Setini, B. M. Purwanto, 2020, Management Science Letters.

Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach

Basu Swahtha Dharmmesta, A. Setyawan, B. M. Purwanto, 2019 .

Green Product Purchasing Phenomenon: Exploring The Gaps Of Theoretical, Methodological And Empirical

Basu Swastha Dharmmesta, Basu Swahtha Dharmmesta, Sahid Susilo Nugroho, 2016 .

CORRELATION ANALYSIS BETWEEN THE SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY OF VIVA GENERIK PHARMACY IN SEMARANG

Basu Swahtha Dharmmesta, S. P. Syahlani, E. Monica, 2017 .

Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia

Basu Swahtha Dharmmesta, A. Setyawan, B. Purwanto, 2014 .

The Role of Consumer Involvement as a Moderating Variable: The Relationship Between Consumer Satisfaction and Corporate Image on Service Loyalty

Basu Swahtha Dharmmesta, Rifyal Dahlawy Chalil, 2015 .

The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics

Basu Swahtha Dharmmesta, Asri Sekar Mawar Firdausi, 2023, Gadjah Mada International Journal of Business.

Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study

Basu Swahtha Dharmmesta, B. M. Purwanto, M. E. Fitrianto, 2023, SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS.

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

Basu Swahtha Dharmmesta, Dien Mardhiyah, Basu Swastha Dharmmesta, 2013 .

Brand Attachment Vs. Brand Love: To What Extent Are They Identical?

Basu Swahtha Dharmmesta, S. Nugroho, B. A. Aritejo, 2021, Jurnal Dinamika Manajemen.