Jonathan van 't Riet

Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value

Panos Markopoulos, Vassilis-Javed Khan, Nikolaos Batalas, 2017, Comput. Hum. Behav..

The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites

Rik Crutzen, Maurice Vergeer, Eva A. van Reijmersdal, 2016 .

Sales effects of product health information at points of purchase: a systematic review

Jonathan van 't Riet, J. Riet, Jonathan van 't Riet, 2012, Public Health Nutrition.

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より How Do Teaser Advertisements Boost Word of Mouth about New Products? : For Consumers, the Future Is More Exciting Than the Present

Jonathan van 't Riet, Helge Thorbjørnsen, Paul E. Ketelaar, 2015 .