Markus Ruch

Transferring Portfolio Selection Theory to Customer Portfolio Management - The Case of an e-Tailer

Dennis Kundisch, Stefan Sackmann, Markus Ruch, 2007, FinanceCom.

CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz

Dennis Kundisch, Stefan Sackmann, Markus Ruch, 2013, HMD Praxis der Wirtschaftsinformatik.

Customer portfolio management in e‐commerce: an analytical model for optimization

Dennis Kundisch, Stefan Sackmann, Markus Ruch, 2010 .

Customer-Specific Transaction Risk Management in E-Commerce

Stefan Sackmann, Markus Ruch, M. Ruch, 2009, AMCIS/SIGeBIZ.

Integrating management of customer value and risk in e-commerce

Stefan Sackmann, Markus Ruch, 2012, Inf. Syst. E Bus. Manag..

CRM and Customer Portfolio Management for E-Tailers

Dennis Kundisch, Stefan Sackmann, Markus Ruch, 2008, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008).