Byeong-Joon Moon

ZMET-based Qualitative Analysis on the Consumption of Convenience Store’s PB

So Yoon Park, Byeong-Joon Moon, 2017 .

Internet Customer Segmentation Using Web Log Data

Dong-Hoon Yang, Jae Jeung Rho, Yoon-Jeong Kim, 2011 .

Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country-of-Origin Information

Byeong-Joon Moon, B. Moon, 2004 .

The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

Byeong-Joon Moon, Chan-Wook Park, B. Moon, 2003 .

Product-Country Images

Byeong-Joon Moon, YongGu Suh, B. Moon, 2001 .