Lynnell Sage

Practical Field Use of Eye-tracking Devices for Consumer Research in the Retail Environment

Bridget K. Behe, Stella Minahan, R. Thomas Fernandez, 2013 .

The effect of involvement on visual attention and product choice

Bridget K. Behe, Mikyeung Bae, Patricia Huddleston, 2015 .

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Bridget K. Behe, Patricia Huddleston, Lynnell Sage, 2018 .