Hannele Kauppinen-Räisänen

Strategic Use of Colour in Brand Packaging

Hannele Kauppinen-Räisänen, Hannele Kauppinen-Räisänen, 2014 .

Contemporary insights to the dynamic pre-trip information sourcing behaviour

Peter Björk, Hannele Kauppinen-Räisänen, Peter Björk, 2015 .

The impact of extrinsic and package design attributes on preferences for non‐prescription drugs

Hannele Kauppinen-Räisänen, Hannele Kauppinen-Räisänen, 2010 .

Exploring consumers' product‐specific colour meanings

Harri T. Luomala, Hannele Kauppinen-Räisänen, H. Luomala, 2010 .

Are service marketing models really used in modern practice

Christian Grönroos, Hannele Kauppinen-Räisänen, C. Grönroos, 2015 .

Brand salience of OTC pharmaceuticals through package appearance

Hannele Kauppinen-Räisänen, Bylon Abeeku Bamfo, R. Owusu, 2012 .