Michel Rod

Using Discourse Analysis in Case Study Research in Business-to-Business Contexts

Nick Ellis, Michel Rod, N. Ellis, 2014 .

Social media capability in B2B marketing: toward a definition and a research model

Qi Deng, Shaobo Ji, Michel Rod, 2017 .

Transferring knowledge for organisational customers by knowledge intensive business service marketing firms

Nicholas J. Ashill, Abdelkader Daghfous, Michel Rod, 2013 .

Mapping alternatives: A commentary on Cova, B. et al. (2010). ‘Navigating between dyads and networks’

Sharon Purchase, Nick Ellis, Michel Rod, 2012 .

Constructing identities in Indian networks: Discourses of marketing management in inter-organizational relationships

Tim Beal, Nick Ellis, Valerie J. Lindsay, 2012 .

Subjective personal introspection in action‐oriented research

Michel Rod, Michel R. M. Rod, 2011 .

The Market Potential of Grape Waste Alternatives

Michel Rod, Farah Hosseinian, Michel R. M. Rod, 2014 .