Alice M. Tybout

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Using Information Processing Theory to Design Marketing Strategies

Alice M. Tybout, Bobby J. Calder, Brian Sternthal, 1981 .

Advances in consumer research : proceedings of the Association for Consumer Research ... annual conference

Alice M. Tybout, Richard P. Bagozzi, Mary T. Curren, 1979 .

Integrating Effects and Theory in Research and Application

Alice M. Tybout, Bobby J. Calder, C. Miguel Brendl, 2019, Handbook of Research Methods in Consumer Psychology.

Information Availability as a Determinant of Multiple Request Effectiveness

Alice M. Tybout, Bobby J. Calder, Brian Sternthal, 1983 .

Distinguishing Constructs from Variables in Designing Research

Alice M. Tybout, Bobby J. Calder, Brian Sternthal, 2020 .

The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

Alice M. Tybout, Susan Jung Grant, S. Grant, 2008 .

Cognitive and Affective Responses to Advertising

Alice M. Tybout, Patricia D. Cafferata, Needham Harper Worldwide, 1988 .

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Alice M. Tybout, L. Peracchio, 1996 .

Schema Congruity as a Basis for Product Evaluation

Alice M. Tybout, Joan Meyers-Levy, 1989 .

Designing Research for Application

Alice M. Tybout, B. Calder, L. Phillips, 1981 .

The Concept of External Validity

Alice M. Tybout, B. Calder, L. Phillips, 1982 .

A vision of theory, research, and the future of business schools

Alice M. Tybout, B. Calder, 1999 .

Beyond External Validity

Alice M. Tybout, B. Calder, L. Phillips, 1983 .

Analysis of Variance

Greg M. Allenby, Alice M. Tybout, G. Keppel, 2001 .

The Construct Validity of the Tripartite Classification of Attitudes

Alice M. Tybout, Brian Sternthal, Richard P. Bagozzi, 1979 .

Confirmatory Versus Comparative Approaches to Judging Theory Tests

Alice M. Tybout, Bobby J. Calder, Brian Sternthal, 1987 .

Impact of Deals and Deal Retraction on Brand Switching

Alice M. Tybout, B. Sternthal, J. Dodson, 1978 .

When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

Alice M. Tybout, Michelle L. Roehm, 2006 .

Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources

Alice M. Tybout, Joan Meyers-Levy, 1997 .

The Effect of Experience: A Matter of Salience?

Alice M. Tybout, Richard F. Yalch, 1980 .

A Reply to Comments on “Ethics in Marketing Research: Their Practical Relevance”

Alice M. Tybout, G. Zaltman, 1975 .

Consumer Oriented Transportation Service Planning: Consumer Analysis and Strategies: Volume 1

Alice M. Tybout, 1981 .

What Consumer Research Is

Alice M. Tybout, B. Calder, 1987 .

Continuous and Discrete Variables

Eric T. Bradlow, Alice M. Tybout, Deborah Roedder John, 2001 .

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Alice M. Tybout, Nancy Artz, 1999 .

Kellogg On Branding

Alice M. Tybout, Tim Calkins, Tim Calkins, 2006 .

Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout, Gerald Zaltman, G. Zaltman, 1974 .

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Alice M. Tybout, Brian Sternthal, Prashant Malaviya, 2005 .

Interpretive, Qualitative, and Traditional Scientific Empirical Consumer Behavior Research

Alice M. Tybout, Bobby J. Calder, B. Calder, 1989 .

A Marketing Audit using a Conceptual Model of Consumer Behavior: Application and Evaluation

John R. Hauser, Alice M. Tybout, J. Hauser, 1981 .

Let the Response Fit the scandal

Alice M. Tybout, Michelle L. Roehm, 2009 .

Consumer Oriented Transportation Planning: an Integrated Methodology For Modeling Consumer Perceptions, Preference and Behavior

John R. Hauser, Frank S. Koppelman, Alice M. Tybout, 1978 .

Applications and Extensions of Categorization Research in Consumer Behavior

Alice M. Tybout, Mita Sujan, 1988 .

Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Alice M. Tybout, 1978 .

Kellogg on Marketing

Alice M. Tybout, Bobby J. Calder, B. Calder, 2000 .

What makes a good theory practical?

Alice M. Tybout, B. Calder, 2016 .

Segmentation and Targeting

Alice M. Tybout, B. Sternthal, 2001 .

An examination of the effect of source credibility and behavior modification strategy on enrollment in a health care plan

Alice M. Tybout, 1975 .

Extending the Self-Perception Explanation: the Effect of Cue Salience on Behavior

Alice M. Tybout, Carol A. Scott, 1979 .

CHAPTER 1 Brand Positioning

Alice M. Tybout, 2005 .

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Alice M. Tybout, Eyal Maoz, 2002 .

Ethics in Marketing Research: Their Practical

Alice M. Tybout, G. Zaltman, 2016 .

Availability of well-defined internal knowledge and the attitude formation process: Information aggregation versus self-perception

Alice M. Tybout, Carol A. Scott, 1983 .

Three questions you need to ask about your brand.

Kevin Lane Keller, Alice M. Tybout, Brian Sternthal, 2002, Harvard business review.

Building a Winning Sales Force

Alice M. Tybout, B. Calder, 2012 .

Theoretical Perspectives on the Impact of Negative Information: Does Valence Matter?

Alice M. Tybout, Carol A. Scott, 1981 .

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Alice M. Tybout, Tim Calkins, Alice M. Tybout, 2005 .

The effect of pictorial distance and the viewer's sociability on ad liking

Alice M. Tybout, Trudy Kehret-Ward, Nancy Artz, 1993 .

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Alice M. Tybout, Michelle L. Roehm, 2015 .