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The Hidden Power of Humorous Ads. How Humor Modifies Positive and Negative Associative Processes

A.F.M. van Knippenberg, R. B. van Baaren, Rob W. Holland, 2004 .

Complex choices better made unconsciously? Response

Maarten W. Bos, Loran F. Nordgren, R. B. van Baaren, 2006 .

The Parrot Effect How to Increase Tip Size

R. B. van Baaren, 2005 .

Complex choices better made unconsciously

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