Moshe Givon

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The diffusion of a new service: Combining service consideration and brand choice

Vardit Landsman, Moshe Givon, Moshe Givon, 2010 .

Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion

Vijay Mahajan, Eitan Muller, Moshe Givon, 1995 .

Taste Tests: Changing the Rules to Improve the Game

Moshe Givon, Moshe Givon, 1989 .

Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets

Vijay Mahajan, Eitan Muller, Moshe Givon, 1997 .

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1985 .

Measurement of Discrimination Ability in Taste Tests: An Empirical Investigation

Moshe Givon, Bruce Buchanan, Moshe Givon, 1987 .

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Dan Horsky, Moshe Givon, Moshe Givon, 1990 .

Using partially observed Markov processes to select optimal termination time of TV shows

Abraham Grosfeld-Nir, Moshe Givon, Moshe Givon, 2008 .

Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1978 .

Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem

Zur Shapira, Moshe Givon, Moshe Givon, 1984 .

An Investigation into the Order of the Brand Choice Process

Frank M. Bass, David J. Reibstein, Gordon P. Wright, 1984 .

Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model

Moshe Givon, Moshe Givon, 1980 .

Variety seeking, market partitioning and segmentation

Moshe Givon, Moshe Givon, 1985 .