Sungha Jang

The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Model

Xueping Zhen, Gangshu Cai, Reo Song, 2018, Eur. J. Oper. Res..

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

Gangshu Cai, Reo Song, Sungha Jang, 2015, Marketing Letters.

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Gene Moo Lee, Reo Song, Sungha Jang, 2019 .