Alexander Sänn

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Empirical Comparison in the Field of Industrial IT Security

Alexander Sänn, 2017 .

eBusiness an der BTU Cottbus: Eine neue Perspektive

Alexander Sänn, Ines Daniel, Jörgen Eimecke, 2012 .

The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Alexander Sänn, 2017 .

Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis

Daniel Baier, Alexander Sänn, 2012 .

Car-to-X als Basis organisationaler Transformation und neuer Mobilitätsleistungen

Alexander Sänn, Stefan Richter, Christian K. Fraunholz, 2017, Wirtschaftsinformatik Manag..

Complex Product Development : Using a Combined VoC Lead User Approach

Daniel Baier, Alexander Sänn, 2012 .

Empirical Verification of Strengths and Weaknesses

Alexander Sänn, 2017 .

Lead User bei der Entwicklung neuer Produkte

Daniel Baier, Alexander Sänn, 2013 .

Customer integration and voice-of-customer methods in the German automotive industry

Alexander Sänn, Alexandra Rese, Felix Homfeldt, 2015 .

Lead User Identification in Conjoint Analysis Based Product Design

Daniel Baier, Alexander Sänn, Daniel Baier, 2010, GfKl.

Customer Innovation : A Combined Lead User and Conjoint Analysis Approach

Daniel Baier, Alexander Sänn, 2011 .

In-game advertising : A study on the effectiveness of advertisements in video games using eye-tracking analysis

Alexander Sänn, Daniel Strese, 2015 .

Lead User In Business-To-Business Applications : Implementing The Voice Of The Customer To Verify External Ideas

Daniel Baier, Alexander Sänn, Alexandra Rese, 2013 .

The Preference-Driven Lead User Method

Alexander Sänn, 2017 .

Lead User Intelligence for Complex Product Development: the Case of Industrial IT-Security Solutions

Daniel Baier, Ming Ni, Jana Krimmling, 2013 .