Dirk Morschett

发表

Configuring the value creation process and determining the operation modes

Rudolf Grünig, Dirk Morschett, 2012 .

Basic Types and Theoretical Explanations of Foreign Operation Modes

Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett, 2010 .

The Effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings From an Internet Experiment

Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett, 2011 .

Overview of the Planning Process for Going International for Production and Sourcing

Rudolf Grünig, Dirk Morschett, 2017 .

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2005 .

Strategic Retail Management: Text and International Cases

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2007 .

Firm‐specific influences on the internalization of after‐sales service activities in foreign markets

Dirk Morschett, Dirk Morschett, 2006 .

Retail Channel Portfolios: Channel-Attributes or Integration-Benefit - What Counts More?

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2005 .

Cross-channel integration – is it valued by customers?

Sascha Steinmann, Hanna Schramm-Klein, Gerhard Wagner, 2011 .

Store Location – Trading Area Analysis and Site Selection

Hanna Schramm-Klein, Dirk Morschett, Joachim Zentes, 2017 .

Formal and Informal Coordination Mechanisms

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2010 .

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2016 .

The impact of culture on brand perceptions: a six‐nation study

Cesar Maloles, Dirk Morschett, Indrajit Sinha, 2008 .

Electronic commerce‐based internationalisation of small, niche‐oriented retailing companies

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2006 .

Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users

Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, 2007 .

International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success

Markus Meierer, Dirk Morschett, Bernhard Swoboda, 2011 .