Gillian Armstrong

Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles

Heather Farley, Klaus Schoefer, Anders Wappling, 2014 .

Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model

Klaus Schoefer, Anders Wappling, Gillian Armstrong, 2013 .

Determinants of internet adoption by SME agri‐food companies

Pauric McGowan, Gillian Armstrong, Mark Durkin, 2007 .

The importance of packaging design for own‐label food brands

Laura Wells, Heather Farley, Gillian Armstrong, 2007 .

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2015 .

THE ROLE OF ACTION RESEARCH IN THE STUDY OF SMALL BUSINESS MARKETING AND RETAILER LOYALTY CARD DATA

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2012 .