Lisa Hyunjung Kim

Theorizing Consumer Switching Behavior: A General Systems Theory Approach

Woo Gon Kim, David Njite, Lisa Hyunjung Kim, 2008 .

A STUDY OF PERCEIVED RISK AND RISK REDUCTION OF PURCHASING AIR‐TICKETS ONLINE

Dong Jin Kim, Lisa Hyunjung Kim, Hailin Qu, 2009 .

The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online

Dong Jin Kim, Lisa Hyunjung Kim, L. Kim, 2005 .

A model of destination branding: Integrating the concepts of the branding and destination image

Lisa Hyunjung Kim, Hailin Qu, L. Kim, 2011 .