Devanathan Sudharshan

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Effects of Interruptions on Consumer Online Decision Processes

Lan Xia, Devanathan Sudharshan, L. Xia, 2002 .

Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy

Jerrold H. May, Devanathan Sudharshan, Thomas S. Gruca, 1988 .

Robust Imitation Strategies and their Impact on Industry Dynamics

Devanathan Sudharshan, O.F.G. Furrer, Ramesh A. Arakoni, 2005 .

Examining multi-category cross purchases models with increasing dataset scale - An artificial neural network approach

Devanathan Sudharshan, Zhiguo Yang, D. Sudharshan, 2019, Expert Syst. Appl..

A framework for innovative service design

Devanathan Sudharshan, Rodoula H. Tsiotsou, Olivier Furrer, 2016 .

DiffuNET: The impact of network structure on diffusion of innovation

Devanathan Sudharshan, Ravindranath Madhavan, Ben Shaw-Ching Liu, 2005 .

Addressing Temporal Change in Strategic Groups Analysis: A Three-Mode Factor Analysis Approach

Devanathan Sudharshan, Howard Thomas, Inga S. Baird, 1988 .

Supplemental appendices to defensive marketing strategies : an equilibrium analysis based on decoupled response function models

K. Ravi Kumar, Devanathan Sudharshan, K. R. Kumar, 1987 .

Virtual Reality (VR)

Devanathan Sudharshan, 2020 .

NICHER: An approach to identifying defensible product positions

K. Ravi Kumar, Devanathan Sudharshan, Thomas S. Gruca, 1995 .

Dynamic capabilities to match multiple product generations and market rhythm

Devanathan Sudharshan, Olivier Furrer, Scott G. Dacko, 2008 .

After‐service response in service quality assessment: a real‐time updating model approach

Devanathan Sudharshan, D. Sudharshan, B. Liu, 2000 .

A hierarchical framework of new products development: an example from biotechnology

Devanathan Sudharshan, Olivier Furrer, Maria Tereza Alexandre, 2003 .

A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION

Devanathan Sudharshan, Sudhir H. Kale, D. Sudharshan, 1987 .

Strategic segmentation of industrial markets

Devanathan Sudharshan, Frederick W. Winter, D. Sudharshan, 1998 .

Segmentation and Resource Allocation The Relationships between Culture and Service Quality Perceptions: Basis for Cross-Cultural Market

Devanathan Sudharshan, Olivier Furrer, Olivier Furrer, 2009 .

Marketing Strategy: Relationships, Offerings, Timing &Resource Allocation

Devanathan Sudharshan, D. Sudharshan, 1995 .

A service effort allocation model for assessing customer lifetime value in service marketing

Devanathan Sudharshan, Nicholas C. Petruzzi, N. Petruzzi, 2007 .

The Effects of Intraencounter Changes in Expectations on Perceived Service Quality Models

Devanathan Sudharshan, D. Sudharshan, B. Liu, 1999 .

Internet of Everything (IoE)

Devanathan Sudharshan, 2020 .