William B. Dodds

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A Pedagogical Perspective for Creating Value Via a Better Understanding of Behavioral Demand–Abstract

Kenneth A. Hunt, William B. Dodds, 2015 .

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

William B. Dodds, K. B. Monroe, Dhruv Grewal, 1991 .

In search of value: how price and store name information influence buyers′ product perceptions

William B. Dodds, 1991 .

the Effect of Brand and Price Information on Subjective Product Evaluations

William B. Dodds, K. B. Monroe, 1985 .

Managing Customer Value

William B. Dodds, 1999 .

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:

William B. Dodds, K. B. Monroe, Dhruv Grewal, 1991 .

A research program for establishing the validity of the price-quality relationship

Kent B. Monroe, William B. Dodds, K. B. Monroe, 1988 .

The Effects of Perceived and Objective Market Cues on Consumers' Product Evaluations

William B. Dodds, 2002 .

Perceived Value: A Dimension of the Consumer Risk Construct

William B. Dodds, 1996 .

Market Cues Affect on Consumers’ Product Evaluations

William B. Dodds, 1995 .

An experimental investigation of the effects of price, brand and store information on the subjective evaluation of products

William B. Dodds, 1985 .

The Effects of Brand Quality and Price on the Evaluation of Brand Extensions

William B. Dodds, J. R. Romeo, 2015 .

Framing Deals to Influence Consumers’ Buying Intentions: An Exploratory Study

William B. Dodds, 2015 .

A Study of Effects on Buyer’s Choice Between Different Price Incentives

William B. Dodds, 2015 .

An Exploratory Investigation of Different Patterns of Consistency for Cues Used in Consumers’ Subjective Evaluations or Product Quality

William B. Dodds, 2015 .

Importance of Price in Industrial Buying: Sales versus Purchasing Perspectives

Ramon A. Avila, William B. Dodds, O. Mann, 1993 .