Aradhna Krishna

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“But, Will You Think It's Important to Use Mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Xiuping Li, Miaolei Jia, Aradhna Krishna, 2018 .

Sensory Aspects of Package Design

Luca Cian, Aradhna Krishna, Nilüfer Z. Aydınoğlu, 2017 .

The power of consumption-imagery in communicating retail-store deals

Aradhna Krishna, Nilüfer Z. Aydınoğlu, Aradhna Krishna, 2019 .

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Luca Cian, Chiara Longoni, Aradhna Krishna, 2020 .

Is It More Rational to Say “No”?: How Choosing Versus Rejecting Alternatives Affects Information Processing

Tatiana Sokolova, Aradhna Krishna, Aradhna Krishna, 2016 .

The Effect of Self-Construal on Spatial Judgments

Rongrong Zhou, Aradhna Krishna, Rongrong Zhou, 2008 .

Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?

Hao Shen, Meng Zhang, Aradhna Krishna, 2016 .

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Aradhna Krishna, Z. J. Zhang, Z. John Zhang, 1999 .

Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox

Aradhna Krishna, Aradhna Krishna, 2010 .

Effects of Extreme-Priced Products on Consumer Reservation Prices

Rashmi Adaval, Carolyn Yoon, Aradhna Krishna, 2006 .

Customer Sense: How the 5 Senses Influence Buying Behavior

Aradhna Krishna, Aradhna Krishna, 2013 .

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Luca Cian, Ryan Elder, Aradhna Krishna, 2015 .

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Aradhna Krishna, K. Bawa, J. T. Landwehr, 1989 .

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Carl F. Mela, Aradhna Krishna, Bari A. Harlam, 1995 .

When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes

Jie Zhang, Kusum L. Ailawadi, Aradhna Krishna, 2009 .

Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

Aradhna Krishna, A. Krishna, Aradhna Krishna, 1991 .

The Role of Market Expansion on Equilibrium Bundling Strategies

Praveen K. Kopalle, Aradhna Krishna, P. Kopalle, 1999 .

Brand-Level Effects of Stockkeeping Unit Reductions

Jie Zhang, Aradhna Krishna, 2007 .

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Richard A. Briesch, Aradhna Krishna, D. Lehmann, 2002 .

The Impact of Dealing Patterns on Purchase Behavior

Aradhna Krishna, A. Krishna, Aradhna Krishna, 1994 .

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

Aradhna Krishna, R. Shoemaker, Robert Shoemaker, 1992 .

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Aradhna Krishna, Ryan S. Elder, A. Krishna, 2010 .

Consumer Perception of Deals: Biasing Effects of Varying Deal Prices

Aradhna Krishna, G. Johar, A. Krishna, 2015 .

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Aradhna Krishna, Z. John Zhang, Z. J. Zhang, 2000 .

Dynamic Influences on Individual Choice Behavior

Itzhak Gilboa, Drazen Prelec, Carl F. Mela, 2015 .

Announcement of a Special Issue in Journal of Consumer Psychology on: “Sensory perception, embodiment, and grounded cognition: Implications for consumer behavior"

Aradhna Krishna, Norbert Schwarz, 2012 .

The power of sensory marketing in advertising

Luca Cian, Aradhna Krishna, A. Krishna, 2016 .

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Maureen Morrin, Aradhna Krishna, M. Morrin, 2008 .

This Logo Moves Me: Dynamic Imagery from Static Images

Luca Cian, Aradhna Krishna, Ryan S. Elder, 2014 .

Sound and Safe: the effect of ambient sound on perceived safety of public spaces

Gwenaëlle Briand-Decre, Caroline Ardelet, Aradhna Krishna, 2015 .

Do we care what others Get? A Behaviorist Approach to Targeted Promotions

Fred M. Feinberg, Z. John Zhang, Aradhna Krishna, 2002 .

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Priya Raghubir, Aradhna Krishna, P. Raghubir, 1999 .

The Effect of Deal Knowledge on Consumer Purchase Behavior

Aradhna Krishna, Aradhna Krishna, 1994 .

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Aradhna Krishna, A. Krishna, Aradhna Krishna, 1992 .

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Praveen K. Kopalle, Aradhna Krishna, P. Kopalle, 2010 .

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Aradhna Krishna, Ryan S. Elder, A. Krishna, 2012 .

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

John G. Lynch, Aradhna Krishna, J. Alba, 2012 .

Pricing of Mall Services in the Presence of Sales Leakage

Aradhna Krishna, Hong Yuan, Hong Yuan, 2008 .

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

Aradhna Krishna, Christina L. Brown, A. Krishna, 2004 .

Pizzas: p or Square? Psychophysical Biases in Area Comparisons

Robert E. Krider, Priya Raghubir, Aradhna Krishna, 2001 .