Ian Alam

Opportunities and challenges in marketing with OIC countries-An Hypothetical view point

M. Ishaq Bhatti, Ian Alam, Chris J. Czerkawski, 2003 .

Process of Customer Interaction in New Service Development

Ian Alam, 2006 .

Innovation Strategy, Process and Performance in the Commercial Banking Industry

Ian Alam, I. Alam, 2003 .

Service innovation strategy and process: a cross‐national comparative analysis

Ian Alam, I. Alam, 2006 .

Fieldwork and data collection in qualitative marketing research

Ian Alam, I. Alam, 2005 .

New Service Development Process

Ian Alam, I. Alam, 2007 .