Jean-Paul Berthon

Technology or customer orientations : theory and scale development

Jean-Paul Berthon, 1999 .

Going with the flow: Web sites and customer involvement

Tony Davies, Deon Nel, Jean-Paul Berthon, 1999, Internet Res..

Using brand personality to assess whether biotechnology firms are saying the right things to their network

Colin Campbell, Jean-Paul Berthon, C. Campbell, 2008 .

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Leyland Pitt, Michael Parent, Pierre Berthon, 2009 .

The state of theory in three premier advertising journals: a research note

Leyland Pitt, Albert Caruana, Pierre Berthon, 2005 .