Wei-Hung Hsiao

发表

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives

Ing-Long Wu, Chih-Cheng Lu, Wei-Hung Hsiao, 2019, Int. J. Inf. Manag..

Analyzing Consumer Loyalty of Mobile Advertising: A View of Involvement, Content, and Interactivity and the Mediator of Advertising Value

Ing-Long Wu, Shwu-Ming Wu, Wei-Hung Hsiao, 2015 .

DESIGN AND IMPLEMENTATION OF A COOPERATIVE LEARNING SYSTEM FOR DIGITAL CONTENT DESIGN CURRICULUM: INVESTIGATION ON LEARNING EFFECTIVENESS AND SOCIAL PRESENCE

Tsung-Sheng Chang, Wei-Hung Hsiao, Ming-Shang Huang, 2012 .

Develop and Evaluate the Effects of Multimodal Presentation System on Elementary Student Learning Effectiveness: Within Classroom English Learning Activity

Pao-Ta Yu, Wei-Hung Hsiao, Fang-O. Kuo, 2015 .

Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value

Ing-Long Wu, Wei-Hung Hsiao, 2017, Int. J. Mob. Commun..

Develop and Evaluate the Effects of Multimodal Presentation System on Elementary ESL Students.

Pao-Ta Yu, Wei-Hung Hsiao, Fang-O. Kuo, 2013 .

Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective

Tsung-Sheng Chang, Wei-Hung Hsiao, Tsung-Sheng Chang, 2013, Cyberpsychology Behav. Soc. Netw..

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

Tsung-Sheng Chang, Wei-Hung Hsiao, Tsung-Sheng Chang, 2014, Behav. Inf. Technol..

Selection criteria of recruitment for information systems employees: Using the analytic hierarchy process (AHP) method

Tsung-Sheng Chang, Wei-Hung Hsiao, Ming-Shang Huang, 2011 .

Consumers' automotive purchase decisions: The significance of vehicle-based infotainment systems

Wei-Hung Hsiao, Wei-Hung Hsiao, sung-Sheng Chang, 2011 .