María Ángeles Navarro-Bailón

Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude

María Ángeles Navarro-Bailón, 2011 .

Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement

Shintaro Okazaki, Francisco J. Molina-Castillo, María Ángeles Navarro-Bailón, 2012, Int. J. Electron. Commer..

Who’s Afraid of Ubiquitous Promotion? Exploring the Effects of Privacy Concerns

María Ángeles Navarro-Bailón, Shintaro Okazaki, 2011 .

What is the Best Communication Strategy (Integration vs. Repetition) to Persuade Consumers? An Analysis across Levels of Brand Familiarity

María Ángeles Navarro-Bailón, 2011 .

Accessing retailer equity through integration in retailers' buying groups

Miguel Hernández-Espallardo, María Ángeles Navarro-Bailón, María Ángeles Navarro‐Bailón, 2009 .