Aurélie Merle

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, 2008 .

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Sylvain Senecal, Aurélie Merle, Anik St-Onge, 2012, Int. J. Electron. Commer..

Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers

Fabrice Alizon, Aurélie Merle, Jean-Louis Chandon, 2010 .

Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, 2009 .

Comprendre la valeur perçue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l'expérience de co-design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, 2008 .