Gordon L. Patzer

Experiment-Research Methodology in Marketing: Types and Applications

Gordon L. Patzer, G. Patzer, 1996 .

The Physical Attractiveness Phenomena

Gordon L. Patzer, G. Patzer, 1985 .

The Power and Paradox of Physical Attractiveness

Gordon L. Patzer, G. Patzer, 2006 .

Establishing Cross-Disciplinary Marketing Education

Gordon L. Patzer, G. Patzer, R. Laxton, 1991 .

Using Secondary Data in Marketing Research: United States and Worldwide

Gordon L. Patzer, G. Patzer, 1995 .

Source credibility as a function of communicator physical attractiveness

Gordon L. Patzer, G. Patzer, 1983 .

Consumer ethics in cross‐cultural settings

Gordon L. Patzer, Mohammed Y. A. Rawwas, M. Klassen, 1995 .