Anniek W. Eigenraam

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Peeter W. J. Verlegh, Peeter W.J. Verlegh, Anniek W. Eigenraam, 2018, Journal of Interactive Marketing.

Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts

Anniek W. Eigenraam, Dian A. de Vries, A. Marthe Möller, 2018 .

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Peeter W. J. Verlegh, Anniek W. Eigenraam, P. Verlegh, 2021, Journal of Interactive Marketing.