Rajagopal Raghunathan

发表

Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards

Bin Gu, Prabhudev Konana, Alok Kumar, 2013, Inf. Syst. Res..

The Repetition-Break Plot Structure: A Tool for Persuasion

Jeffrey Loewenstein, Chip Heath, Rajagopal Raghunathan, 2011, CogSci.

Research Note - The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities

Bin Gu, Prabhudev Konana, Hsuan-Wei Michelle Chen, 2014, Inf. Syst. Res..

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

Adrian F. Ward, Rajagopal Raghunathan, Adrian F Ward, 2021, Journal of Consumer Research.

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Julie R. Irwin, Rajagopal Raghunathan, Rajagopal Raghunathan, 2001 .

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Michael G. Luchs, Julie R. Irwin, Rebecca Walker Naylor, 2010 .

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Wayne D. Hoyer, Rebecca Walker Naylor, Rajagopal Raghunathan, 2006 .

Confirmation Bias, Overconfidence, and Investment Performance: Evidence from Stock Message Boards

Bin Gu, Prabhudev Konana, JaeHong Park, 2010 .

Promotions Spontaneously Induce a Positive Evaluative Response

Rebecca Walker Naylor, Rajagopal Raghunathan, Rajagopal Raghunathan, 2006 .