Joaquin Aldas-Manzano

The Effect of Age on Teachers' Intention to Use Educational Video Games: A TAM Approach.

Antonio Sánchez-Mena, José Martí-Parreño, Joaquin Aldas-Manzano, 2017 .

Effectiveness of educational video games in vocabulary acquisition: an experimental design

José Martí-Parreño, Joaquin Aldas-Manzano, Ernesto Méndez-Ibáñez, 2018 .

Unveiling heterogeneous engagement-based loyalty in brand communities

Joaquin Aldas-Manzano, Cleopatra Veloutsou, Laurence Dessart, 2019, European Journal of Marketing.

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Joaquin Aldas-Manzano, J. Aldás-Manzano, 2017 .

Market orientation and innovation: an inter‐relationship analysis

Joaquin Aldas-Manzano, Inés Küster, Natalia Vila, 2005 .

The concept mapping approach in marketing: an application in the travel agencies sector

Joaquin Aldas-Manzano, Inés Küster, Natalia Vila, 2002 .

A family life cycle model adapted to the Spanish environment

Joaquin Aldas-Manzano, Marcelo Royo-Vela, Ignacio Redondo‐Bellón, 2001 .