Amalesh Sharma

Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium

V. Kumar, Naveen Donthu, Amalesh Sharma, 2015, Mark. Sci..

Leveraging service recovery strategies to reduce customer churn in an emerging market

Amalesh Sharma, Amalesh Sharma, Sourav Bikash Borah, 2020, Journal of the Academy of Marketing Science.

Is it too complex? The curious case of supply network complexity and focal firm innovation

Amalesh Sharma, Amalesh Sharma, S. Pathak, 2020 .

Attrition in SMEs: The Cause

Amalesh Sharma, Amalesh Sharma, Sourav Bikash Borah, 2011 .

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

V. Kumar, Alok R. Saboo, Amalesh Sharma, 2018, Journal of Marketing.