Rowland T. Moriarty

Airframe Industry (A)

Benson P. Shapiro, Rowland T. Moriarty, 1978 .

Industrial Buying Behavior: Concepts, Issues, and Applications

Rowland T. Moriarty, R. T. Moriarty, 1983 .

An Empirical Investigation of the Information Sources used during the Industrial Buying Process

Robert E. Spekman, Rowland T. Moriarty, R. T. Moriarty, 1984 .

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro, Rowland T. Moriarty, V. K. Rangan, 1987 .

Organizational buying behavior : a state-of-the-art review and conceptualization

Rowland T. Moriarty, R. T. Moriarty, 1978 .

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Gordon S. Swartz, Rowland T. Moriarty, 1992 .