Melanie E. Zaglia

Sense of virtual community: A follow up on its measurement

Julia Müller, Dagmar Abfalter, Melanie E. Zaglia, 2012, Comput. Hum. Behav..

Relevanz und messung von sense of community im virtuellen kontext

Julia Müller, Dagmar Abfalter, Melanie E. Zaglia, 2011, GI-Jahrestagung.

The influence of advergames on consumers’ attitudes and behaviour: an empirical study among young consumers

Melanie E. Zaglia, R. Terlutter, Martin Waiguny, 2011 .

Brand communities embedded in social networks☆

Melanie E. Zaglia, 2013, Journal of business research.

The influence of online social networks on performance of small and medium enterprises: an empirical investigation of the online business to business network XING

Melanie E. Zaglia, Martin Waiguny, Dagmar Abfalter, 2015 .