Erhard K. Valentin

Target Marketing To Newscast Audiences: An Exploratory Segmentation Analysis

Kent L. Granzin, Erhard K. Valentin, E. K. Valentin, 2011 .

Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead

Erhard K. Valentin, E. K. Valentin, 2011 .

Consumer logistics as a basis for segmenting retail markets

Kent L. Granzin, Erhard K. Valentin, E. K. Valentin, 1997 .

Managerial Marketing Education and Case Research

Erhard K. Valentin, E. K. Valentin, 1996 .

Commentary: Marketing Research Pitfalls in Product Development

Erhard K. Valentin, E. K. Valentin, 1994 .

ANATOMY OF A FATAL BUSINESS STRATEGY

Erhard K. Valentin, E. K. Valentin, 1994 .