R. Eugene Klippel

Revising the Undergraduate Marketing Core Curriculum: A Survey Approach

R. Eugene Klippel, Max L. Densmore, Cheryl Kleinke, 1984 .

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

R. Eugene Klippel, Olli T. Ahtola, M. Mazis, 1975 .