Guillaume Bodet

Segmenting NBA's Chinese viewers based on their searched experiences

Guillaume Bodet, Iouri Bernache-Assollant, Patrick Bouchet, 2010 .

An investigation of the influence of consumer value on service elements’ contributions to satisfaction

Guillaume Bodet, Guillaume Bodet, 2009 .

Hotel Attributes and Consumer Satisfaction: A Cross-Country and Cross-Hotel Study

Guillaume Bodet, Guillaume Bodet, Patrick Bouchet, 2017 .

Building global football brand equity Lessons from the Chinese market

Nicolas Chanavat, Guillaume Bodet, Nicolas Chanavat, 2009 .

Building global football brand equity

Nicolas Chanavat, Guillaume Bodet, Nicolas Chanavat, 2010 .