Nai-Hwa Lien

Effects of SMS teaser ads on product curiosity

Hsuan-Yi Chou, Nai-Hwa Lien, Nai-Hwa Lien, 2014, Int. J. Mob. Commun..

Narrative ads: The effect of argument strength and story format

Nai-Hwa Lien, Yi-Ling Chen, Nai-Hwa Lien, 2013 .

The effects of incentive types and appeal regulatory framing in travel advertising

Hsuan-Yi Chou, Nai-Hwa Lien, Nai-Hwa Lien, 2012 .

Elaboration Likelihood Model in Consumer Research: A Review

Nai-Hwa Lien, Nai-Hwa Lien, 2001 .