Marina Puzakova

Ads are watching me

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

Space between products on display: the impact of interspace on consumer estimation of product size

Marina Puzakova, Hyokjin Kwak, Yuli Zhang, 2021, Journal of the Academy of Marketing Science.

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales

Rolph E. Anderson, Marina Puzakova, Joseph F. Rocereto, 2011 .