Jan-Benedict E. M. Steenkamp

发表

On the use of structural equation models for marketing modeling

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2000 .

Perceived quality of food products and its relationship to consumer preferences: Theory and measurement.

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1986 .

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Katrijn Gielens, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2007 .

Marketing and quality.

Donna L. Hoffman, Jan-Benedict E. M. Steenkamp, 1994 .

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, 2007 .

Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century

Jan-Benedict E. M. Steenkamp, 2000 .

Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar.

Michel Wedel, Berend Wierenga, Klaus G. Grunert, 1996 .

Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Jan-Benedict E. M. Steenkamp, J. Steenkamp, S. Burgess, 2002 .

The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis

Dick R. Wittink, Jan-Benedict E. M. Steenkamp, D. Wittink, 1994 .

Response Biases in Marketing Research

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2006 .

Private-Label Use and Store Loyalty

Koen Pauwels, Kusum L. Ailawadi, Jan-Benedict E. M. Steenkamp, 2008 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

Consumer-oriented new product development: principles and practice

J.C.M. van Trijp, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1998 .

Means-End Chain Theory and Laddering in Agricultural Marketing Research1

A. Audenaert, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1997 .

Economic and social satisfaction: measurement and relevance to marketing channel relationships

Inge Geyskens, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2000 .

The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty

Inge Geyskens, Rekha Krishnan, Jan-Benedict E. M. Steenkamp, 2016 .

Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.

Math J. J. M. Candel, Jan-Benedict E. M. Steenkamp, H.C.M. van Trijp, 1997 .

Country-of-origin effects in consumer processing of advertising claims

Matthew T.G. Meulenberg, Peeter W. J. Verlegh, Peeter W.J. Verlegh, 2005 .

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Mandeep Singh, Deborah J. MacInnis, Jagmohan S. Raju, 2005 .

Analysis of constant sum scores

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2001 .

Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1998 .

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Alberto Maydeu-Olivares, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2015 .

Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1990 .

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Jan-Benedict E. M. Steenkamp, Eric Fang, J. Steenkamp, 2011 .

Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, 1998 .

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Dana L. Alden, Rajeev Batra, Jan-Benedict E. M. Steenkamp, 1999 .

Importance of fear in the case of genetically modified food

Jan-Benedict E. M. Steenkamp, J. Steenkamp, F.J.M. Laros, 2004 .

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Jean-Paul Fox, Jan-Benedict E. M. Steenkamp, Martijn G. de Jong, 2007 .