Esta D. Shah

Disfluency Effects on Inference and Evaluation

Ruomeng Wu, Frank R. Kardes, Esta D. Shah, 2016 .

Technical nomenclature, everyday language, and consumer inference

Esta D. Shah, R. Wyer, F. Kardes, 2019, Marketing Letters.

Animation and Consumer Perceptions of DTC Pharmaceutical Advertisement

Esta D. Shah, Lindsay R. L. Larson, Luther L. Denton, 2019, Journal of Consumer Affairs.

Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

Esta D. Shah, R. Mack, Graeme McLean, 2019 .

“The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency

Esta D. Shah, F. Kardes, Ruomeng Wu, 2020 .

Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Graeme McLean, Esta D. Shah, Jennifer B. Barhorst, 2021, Journal of Business Research.

Technical nomenclature, everyday language, and consumer inference

Esta D. Shah, R. Wyer, F. Kardes, 2020 .