David W. Cravens

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URBAN PUBLIC TRANSPORTATION GOAL DETERMINATION: A RESEARCH APPROACH

David W. Cravens, Robert B. Woodruff, John F. Harper, 1976 .

Strategic Marketing Management Cases

Victoria L. Crittenden, Charles W. Lamb, David W. Cravens, 1993 .

Salesforce Performance Measure

Clifford E. Young, Raymond W. LaForge, Thomas N. Ingram, 2014 .

Incorporating a Quality Improvement Perspective into Measures of Salesperson Performance

Clifford E. Young, Raymond W. LaForge, Gregory M. Pickett, 2013 .

EMPIRICAL AND JUDGMENT-BASED SALES-FORCE DECISION MODELS: A COMPARATIVE ANALYSIS*

David W. Cravens, Raymond W. LaForge, D. Cravens, 1985 .

Behavior-Based and Outcome-Based Salesforce Control Systems

Clifford E. Young, Raymond W. LaForge, Thomas N. Ingram, 1993 .

Integrating contemporary strategic management perspectives

Gordon E. Greenley, Stanley F. Slater, Nigel F. Piercy, 1997 .

The network paradigm and the marketing organization

Nigel F. Piercy, David W. Cravens, N. Piercy, 1995 .

Developing market‐driven product strategies

Nigel F. Piercy, David W. Cravens, N. Piercy, 2000 .

Fractional Factorial Experimental Designs in Marketing Research

David W. Cravens, D. Cravens, C. W. Holland, 1973 .

Gaining strategic marketing advantage

David W. Cravens, 1988 .

Examining the role of organizational variables in the salesperson job satisfaction model

Mark W. Johnston, Emin Babakus, William C. Moncrief, 2013 .

The role of emotional exhaustion in sales force attitude and behavior relationships

Mark W. Johnston, Emin Babakus, William C. Moncrief, 1999 .

In Search of Excellent Sales Organizations

Clifford E. Young, Raymond W. LaForge, Thomas N. Ingram, 1992 .

Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness

Emin Babakus, Raymond W. LaForge, Thomas N. Ingram, 1996 .

Thinking strategically about pricing decisions

Nigel F. Piercy, David W. Cravens, Nikala Lane, 2010 .

The imperatives of value-driven strategy

Nigel F. Piercy, David W. Cravens, N. Piercy, 2000 .

Comparative evaluation of empirical response functions in sales management decision making

Raymond W. LaForge, David W. Cravens, D. Cravens, 1984 .

The effect of moderators on the salesperson behavior performance and salesperson outcome performance and sales organization effectiveness relationships

Artur Baldauf, David W. Cravens, D. Cravens, 2002 .

Marketing decision making: Concepts and strategy

Gerald E. Hills, David W. Cravens, Robert B. Woodruff, 1976 .

Looking toward the next 25 years ofJAMS

David W. Cravens, D. Cravens, 1997 .

Reforming the traditional organization: The mandate for developing networks

Karen S. Cravens, David W. Cravens, D. Cravens, 1994 .

The innovation challenges of proactive cannibalisation and discontinuous technology

Nigel F. Piercy, David W. Cravens, George S. Low, 2002 .

Analysis of co-operative interorganizational relationships, strategic alliance formation, and strategic alliance effectiveness

Karen S. Cravens, David W. Cravens, D. Cravens, 1993 .

Strategic Marketing - 4/E

David W. Cravens, D. Cravens, 1997 .

An approach for determining criteria of sales performance.

David W. Cravens, Robert B. Woodruff, R. B. Woodruff, 1973 .

Steps in selling effort deployment

Raymond W. LaForge, David W. Cravens, D. Cravens, 1982 .

Examining the job attitude/salesman performance issue

David W. Cravens, D. Cravens, J. C. Cotham, 1972 .

Assessing the performance of strategic alliances:: matching metrics to strategies

Karen S. Cravens, Nigel F. Piercy, David W. Cravens, 2000 .