W. James Potter

Theory of Media Literacy: A Cognitive Approach

W. James Potter, W. Potter, 2004 .

Arguing for a General Framework for Mass Media Scholarship

W. James Potter, W. Potter, 2008 .

Introduction to Media Literacy

W. James Potter, 2015 .

Synthesizing a working definition of "mass" media

W. James Potter, W. Potter, 2013 .