Andreas Hinterhuber

发表

Pricing strategies and pricing capabilities

Magnus Johansson, Niklas Lars Hallberg, Andreas Hinterhuber, 2012 .

Crossing the Rubicon — The Implementation of B2C Strategies

Andreas Hinterhuber, 2002 .

Interview: Implementing value quantification in B2B

Andreas Hinterhuber, Matthias Heutger, 2016 .

Interview: The ring of truth-Value quantification in B2B services

Andreas Hinterhuber, Pascal Kemps, 2016 .

The Present and Future of Value Quantification

Andreas Hinterhuber, Todd C. Snelgrove, 2020 .

Interview: Processes and capabilities for value quantification

Robert Russell, Andreas Hinterhuber, 2016 .

Pricing Strategy Implementation

Andreas Hinterhuber, Stephan M. Liozu, Andreas Hinterhuber, 2019 .

Pricing large deals: Insights into capabilities and tools that help to win large deals profitably

Andreas Hinterhuber, 2020 .

Our roadmap to digital transformation

Tiziano Vescovi, Andreas Hinterhuber, Francesca Checchinato, 2021 .

Digital transformation and the role of customer-centric innovation

Andreas Hinterhuber, Stephan M Liozu, 2021 .

The three pillars of digital transformation

Andreas Hinterhuber, Stefan Stroh, 2021 .

Digital transformation, the Holy Grail and the disruption of business models

Andreas Hinterhuber, Michael Nilles, Andreas Hinterhuber, 2021, Managing Digital Transformation.

Value delivery and value-based pricing in industrial markets

Andreas Hinterhuber, Andreas Hinterhuber, 2008 .

Value Chain Orchestration in Action and the Case of the Global Agrochemical Industry

Andreas Hinterhuber, Andreas Hinterhuber, 2002 .

Towards value-based pricing—An integrative framework for decision making

Andreas Hinterhuber, Andreas Hinterhuber, 2004 .

Customer value‐based pricing strategies: why companies resist

Andreas Hinterhuber, Andreas Hinterhuber, 2008 .

The Oxford handbook of pricing management

Andreas Hinterhuber, 2015 .

Can competitive advantage be predicted? Towards a predictive definition of competitive advantage in the resource-based view of the firm

Andreas Hinterhuber, Andreas Hinterhuber, 2013 .

Is innovation in pricing your next source of competitive advantage

Andreas Hinterhuber, Stephan M. Liozu, Andreas Hinterhuber, 2014 .

Organizational design and pricing capabilities for superior firm performance

Toni M. Somers, Andreas Hinterhuber, Stephan M. Liozu, 2014 .

Implementing pricing strategies

Andreas Hinterhuber, 2018 .