Iguácel Melero-Polo

Customer engagement: Innovation in non-technical marketing processes

Jesús Cambra-Fierro, Iguácel Melero-Polo, Rosario Vázquez-Carrasco, 2013 .

WITHDRAWN: Are multichannel customers really more valuable? An analysis of banking services

Wagner A. Kamakura, Iguácel Melero-Polo, F. Javier Sese, 2016 .

Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes

Iguácel Melero-Polo, Jesús J. Cambra‐Fierro, Iguácel Melero-Polo, 2015 .

Can complaint-handling efforts promote customer engagement?

Iguácel Melero-Polo, Jesús J. Cambra‐Fierro, Iguácel Melero-Polo, 2016 .

“Are multichannel customers really more valuable? An analysis of banking services”

Wagner A. Kamakura, Iguácel Melero-Polo, F. Javier Sese, 2016 .

The role of frontline employees in customer engagement

Iguácel Melero-Polo, Rosario Vázquez-Carrasco, Jesús J. Cambra‐Fierro, 2014 .