Donna D. Mayo

Product strategies for packaged software : an exploratory analysis of the spreadsheet market

D. D. Mayo, Donna D. Mayo, Daniel A Young, 1993 .

Aiming for restructuring success at London Underground

William J. Dalton, Martin J. Callaghan, Donna D. Mayo, 2001 .

Strategy simulations: tutorial on business and market modeling to aid strategic decision making: system dynamics in perspective and selecting appropriate analyssis approaches

Knud Erik Wichmann, Donna D. Mayo, 2003, WSC '03.

Strategy simulations: steering strategic decisions at london underground: evaluating management options with system dynamics

William J. Dalton, Martin J. Callaghan, Donna D. Mayo, 2003, WSC '03.