Iris Mohr

Going Viral: An Analysis of YouTube Videos

Iris Mohr, Iris Mohr, 2014 .

An Evaluation of the Effectiveness of Internet Advertising Tools

Iris Mohr, Larry Chiagouris, Larry Chiagouris, 2004 .

Determinants of Blog Success

Iris Mohr, Iris Mohr, 2016 .

Buzz marketing for movies

Iris Mohr, Iris Mohr, 2007 .