Edward M. Tauber

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NEW CRITERIA FOR CONCEPT EVALUATION

Edward M. Tauber, 1984 .

Marketing Notes and Communications: Hit: Heuristic Ideation Technique—A Systematic Procedure for New Product Search

Edward M. Tauber, 1972 .

Brand franchise extension: New product benefits from existing Brand Names

Edward M. Tauber, E. Tauber, 1981 .

How market research discourages major innovation

Edward M. Tauber, E. Tauber, 1974 .

Reduce New Product Failures: Measure Needs as well as Purchase Interest

Edward M. Tauber, E. Tauber, 1973 .

Discovering New Product Opportunities with Problem Inventory Analysis

Edward M. Tauber, 1975 .

Why Concept and Product Tests Fail to Predict New Product Results

Edward M. Tauber, 1975 .

The Oligopolistic ‘Lock-In’

Edward M. Tauber, 1970 .

MARKETING NOTES AND COMMUNICATIONS

Edward M. Tauber, 2016 .

Forecasting Sales Prior to Test Market

Edward M. Tauber, E. Tauber, 1977 .

Discovering New Product Opportunities with Problem Inventory Analysis

Edward M. Tauber, 1975 .