María Pilar Martínez-Ruiz

发表

Identifying research topics in marketing science along the past decade: a content analysis

Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal, 2018, Scientometrics.

A multidimensional analysis of the information sources construct and its relevance for destination image formation

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Isabel Llodrá-Riera, 2015 .

Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, John Dawson, 2009 .

New service innovation success: Analyzing the influence of performance indicator nature

Inés González-González, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, 2015, Comput. Hum. Behav..

Statistical nonlinear analysis for reliable promotion decision-making

José Luis Rojo-Álvarez, I. Mora-Jiménez, María Pilar Martínez-Ruiz, 2014, Digit. Signal Process..

Performance Measurement System (PMS) Integration into New Product Innovation: A Literature Review and Conceptual Framework

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Óscar González-Benito, 2006 .

Film festivals: A holistic communication tool for the film industry

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Agustín Álvarez-Herranz, 2011 .

Retail pricing decisions and product category competitive structure

María Pilar Martínez-Ruiz, Óscar González-Benito, Alejandro Mollá-Descals, 2010, Decis. Support Syst..

Spatial mapping of price competition using logit-type market share models and store-level scanner-data

María Pilar Martínez-Ruiz, Óscar González-Benito, Alejandro Mollá-Descals, 2009, J. Oper. Res. Soc..

Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test

José Luis Rojo-Álvarez, I. Mora-Jiménez, María Pilar Martínez-Ruiz, 2012, ICPRAM.

On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison

José Luis Rojo-Álvarez, I. Mora-Jiménez, María Pilar Martínez-Ruiz, 2012, Expert Syst. Appl..

Aspectos que influyen en la consolidación de empresas: evidencias obtenidas en 14 países Factors influencing on entrepreneurial consolidation: evidence from 14 countries

María Pilar Martínez-Ruiz, Agustín Álvarez-Herranz, Pilar Valencia-De-Lara, 2011 .

Evaluating the economic and regional impact on national transport and infrastructure policies with accessibility variables

María Pilar Martínez-Ruiz, Agustín Álvarez-Herranz, M. P. Martínez-Ruiz, 2012 .

On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications

José Luis Rojo-Álvarez, I. Mora-Jiménez, María Pilar Martínez-Ruiz, 2012, Expert Syst. Appl..

The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation

María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas, María Ángeles García-Haro, 2015, Int. J. Online Mark..

Does the product test really make a difference? Evidence from the launch of a new wine

María Pilar Martínez-Ruiz, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo, 2019 .

Using store level scanner data to improve category management decisions: Developing positioning maps

María Pilar Martínez-Ruiz, Óscar González-Benito, Alejandro Mollá-Descals, 2009, Eur. J. Oper. Res..

Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, 2021, Advances in Business Information Systems and Analytics.

Consequences and Strategic Implications of Networked Enterprise and Human Resources

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Óscar González-Benito, 2009 .

Influence of social media on motivations for visiting a destination and image formation

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Isabel Llodrá-Riera, 2015 .

The effects of the current economic situation on customer satisfaction and retail patronage behaviour

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, 2012 .

Consumer satisfaction and loyalty in private-label food stores

María Pilar Martínez-Ruiz, Ricardo Martinez-Canas, Pablo Ruiz-Palomino, 2014 .

Using Daily Store-level Data to Understand Price Promotion Effects in a Semiparametric Regression Model

José Luis Rojo-Álvarez, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals, 2006 .

Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, 2011 .

Success Factors in New Services Performance: A Research Agenda

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Óscar González-Benito, 2006 .

Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression

José Luis Rojo-Álvarez, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals, 2006 .