George Castellion

A New Product's Development Strategy: Formulation and Implementation

George Castellion, 2007 .

The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design‐Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

George Castellion, 2010 .

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

George Castellion, 2008 .

Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and Self‐Interest

Stephen K. Markham, George Castellion, S. Markham, 2013 .