Nicole Koschate-Fischer

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

Christian Neuerburg, Christian Pescher, Nicole Koschate-Fischer, 2021, Journal of Interactive Marketing.

A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas

Nicole Koschate-Fischer, Stephen Schandelmeier, Nicole Koschate-Fischer, 2014 .

Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products

Felix C. Freiling, Zinaida Benenson, Philipp Morgner, 2019, 2020 IEEE Symposium on Security and Privacy (SP).

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Adamantios Diamantopoulos, Nicole Koschate-Fischer, A. Diamantopoulos, 2012 .

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Wayne D. Hoyer, Nicole Koschate-Fischer, Nicole Koschate-Fischer, 2014 .

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Wayne D. Hoyer, Nicole Koschate-Fischer, Nicole Koschate-Fischer, 2012 .