Marla R. Stafford

发表

Determining Uses and Gratifications for the Internet

Thomas F. Stafford, Lawrence L. Schkade, Marla R. Stafford, 2004, Decis. Sci..

Identifying Motivations for the Use of Commercial Web Sites

Thomas F. Stafford, Marla R. Stafford, Thomas F. Stafford, 2001, Inf. Resour. Manag. J..

Consumer Bidding Behavior on Internet Auction Sites

Barbara Stern, Marla R. Stafford, Barbara Stern, 2002, Int. J. Electron. Commer..

Introduction to the special issue on e-marketing

Marla R. Stafford, 2005 .

Mechanical Commercial Avoidance: A Uses and Gratifications Perspective

Marla R. Stafford, Thomas F. Stafford, 1996 .

International services advertising: an examination of variation in appeal use for experiential and utilitarian services

Nancy D. Albers-Miller, Marla R. Stafford, M. Stafford, 1999 .

Individual and social determinants of winning bids in online auctions

Marla R. Stafford, Barbara Stern, M. Stafford, 2006 .

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Marla R. Stafford, Thomas F. Stafford, Ellen Day, 2002 .

An international analysis of emotional and rational appeals in services vs goods advertising

Nancy D. Albers-Miller, Marla Royne Stafford, Marla R. Stafford, 1999 .

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Marla Royne Stafford, Marla R. Stafford, Ellen Day, 1995 .

Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes

Marla R. Stafford, C. Rademaker, Mikael Andéhn, 2020, Journal of Advertising Research.

Measuring Involvement With the Service: A Further Investigation of Scale Validity and Dimensionality

Carol C. Bienstock, Marla R. Stafford, M. Stafford, 2006 .

Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

Marla Royne Stafford, Marla R. Stafford, M. Stafford, 1998 .

The contribution of direct mail advertising to average weekly unit sales

Marla R. Stafford, Eric M. Lippold, C. T. Sherron, 2003, Journal of Advertising Research.

A profitable new definition of health

Marla R. Stafford, S. Myers, 2007 .

Haptic information processing and need for touch in product evaluation

Marla R. Stafford, Nancy Spears, M. Balaji, 2019, Journal of Consumer Marketing.

Determinants of service quality and satisfaction in the auto casualty claims process

Marla Royne Stafford, Marla R. Stafford, Thomas F. Stafford, 1998 .

Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

Marla R. Stafford, H. Rotfeld, 2007 .

The Evolution of Services Advertising in a Services-Driven National Economy

Leslie C Carlson, Marla R. Stafford, S. J. Grove, 2011, Journal of Advertising Research.

Perceived Spousal Influence In The Service Decision-Making Process: A Cross Cultural Investigation

Marla R. Stafford, M. Luckett, G. Ganesh, 2011 .

The Advantages of Atypical Advertisements for Stereotyped Product Categories

Marla R. Stafford, Thomas F. Stafford, M. Stafford, 2002 .

Handling Observations with Low Interrater Agreement Values

Emin Babakus, Mohammad M. Amini, Marla R. Stafford, 2011 .

Marla R. Stafford, Ellen Day, M. Stafford, 1997 .

Hotel virtual reality advertising: a presence-mediated model and gender effects

Marla R. Stafford, X. Leung, B. Bai, 2021, Journal of Hospitality and Tourism Technology.

The effects of reserve prices on bidding behaviour in online auctions

Marla Royne Stafford, Ashley J. Kilburn, Marla R. Stafford, 2006 .

Industrial buyers’ perceptions of industrial salespersons

Marla R. Stafford, Thomas F. Stafford, 2003 .

The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization

Carol C. Bienstock, Marla R. Stafford, Carolyn Tripp, 2004 .

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Marla R. Stafford, Heather Shoenberger, Seoyeon Hong, 2023, Frontiers in Psychology.

Predispositions toward Green Issues: The Potential Efficacy of Advertising Appeals

Marla R. Stafford, Thomas F. Stafford, J. Chowdhury, 1996 .

A Preliminary Examination of Facts Up Front: Survey Results from Primary Shoppers and At-Risk Segments.

Marla R. Stafford, J. Kees, C. Diekman, 2016, Journal of the Academy of Nutrition and Dietetics.

The Use of Pricing Information in Service Advertisements

Ashley J. Kilburn, Marla R. Stafford, C. Allen, 2006 .