Dung-Chun Tsai

Vital Interface Components’ Relative Importance in Online Shopping Tasks

Clyde A. Warden, Dung-Chun Tsai, Wann-Yih Wu, 2015 .

Demographics, psychographics, price searching and recall in retail shopping

Dung-Chun Tsai, H. Lee, Dungchun Tsai, 2009 .

The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices

Dung-Chun Tsai, H. Lee, Dungchun Tsai, 2011 .