Shuling Liao

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness

Tseng-Lung Huang, Shuling Liao, Shuling Liao, 2014, Electronic Commerce Research.

Behavioral and Relational Backlash of Service Innovation Failure

Shuling Liao, Tzu Han Lin, Meng Chen Lin, 2014 .

Intention to Adopt Knowledge through Virtual Communities: Posters vs. Lurkers

En-yi Chou, Shuling Liao, Shuling Liao, 2012, Online Inf. Rev..

Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions

Shuling Liao, Hsunchi Chu, Shuling Liao, 2007 .

Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective

Colin C.J. Cheng, Shuling Liao, Colin C. J. Cheng, 2014 .

MEASURING THE ANTECEDENT EFFECTS OF SERVICE COGNITION AND INTERNET SHOPPING ANXIETY ON CONSUMER SATISFACTION WITH E-TAILING SERVICE

Shuling Liao, Shuling Liao, Chengwen Yao, 2011 .

Buying while expecting to sell: The economic psychology of online resale

Shuling Liao, Hsunchi Chu, Shuling Liao, 2010 .